3 Digital Marketing Tools to Grow Your Business This 2017
The year 2017 has brought with it exciting advancements in social networking making it easier for businesses to stand out from the crowd. At the same time, with everyone jumping on the bandwagon, the online playing field has become increasingly crowded making the competition for attention even tougher. Digital Marketing providers who offer Digital Marketing Services, Search Engine Optimisation (SEO) Services, Social Media Management, and Email Marketing Management must now adapt with the newest Digital Marketing tools if they want to stay competitive. Here are three of the newest Digital Marketing secrets to grow your business this year:
- Instagram Stories
Early this year, social media giant Instagram launched a Snapchat-like feature called Stories, where users may post videos or images that expire within 24 hours. Instagram Stories have evolved with numerous updates, such as mentions and links. One great Digital Marketing feature businesses may employ with Instagram stories is its capability to include links within the Instagram story. Once a viewer taps on the link, they are then sent to a website or a piece of content within the app. This opens multiple opportunities for marketing making Instagram a great venue for businesses to increase their engagement and widen their community.
- Facebook Live
According to reports, around 69% of all consumer-based media in 2017 will be in the format of a video, which will only continue to rise as years go by. Facebook has definitely noticed this trend by offering a live video feature that has massively given companies like Buzzfeed and GoPro a great chance to promote and market. Since the feature is fairly new, many companies have still yet to jump into the bandwagon and the opportunity to be a front runner in live videos is still very much there. The very interactive nature of Facebook Live, with users being able to share what they feel as the video is happening, offers better engagement and gives businesses real-time insight and built-in distribution of their content.
- Influencer Marketing
2017 has paved the way for a new breed of people called influencers, or people who are active in social networks and blogs that have a large following of fans and friends who regularly engage with them. It’s a fact that consumers trust third-party recommendations more than brands themselves, which makes influencer marketing this year’s secret weapon. Influencers can create a viral campaign about your brand or create buzz around your product or service, so many companies nowadays are tapping into this opportunity to increase awareness.