4 M’s for an Effective Digital Marketing Strategy

All the fancy new methods in the world don’t mean much if they’re not based on a well-developed digital marketing strategy. The frequency of your posts, to the current social media channel you use, or even the content you create won’t be effective if you don’t have the 4 M’s in place for your digital marketing strategy. Now, how do we create an effective digital marketing strategy, and set ourselves up for success?

First, we must understand that marketing without a strategy is like gambling. Sure, it may work sometimes, but because your plan is uncertain, often the chances for success are much more unpredictable. This is why so many business owners complain about marketing, and how it simply didn’t work for them.

The reality is, almost any marketing tool, tactic or tip can work. That is why we see so many other businesses getting great results with all the same methods out there — from paid traffic to content marketing, to social, email, SEO, funnels and everything else used for a successful digital marketing strategy.

On the other hand, there are some inexperienced businesses who may have followed a certain method right from the beginning but failed to follow the fundamental digital marketing concepts. The result, their whole marketing structure became weak which explains their marketing failures. And they will continually fail if there is not a strategic marketing plan in place that can be successfully implemented.

The digital marketing industry is somewhat inclined to hype up the latest, greatest and shiniest new object that appeals to everyone. And the entrepreneur who’s always looking for the next best strategy or marketing tactic leads the competition. Let’s take a look at the 4 M’s:


The first step to create an effective digital marketing strategy comes down to building a mindset on how you want to approach marketing your business. In other words, ask yourself, “What would be my image?” and commit yourself to whatever the answers to that question may be. We have three common, sensible factors that will help you develop a winning mindset.

First, aim to be the best in your market. Now, “best” can mean many different things including the friendliest, fastest, and most detail oriented, or whatever suits your chosen business industry and then commit to dominating these areas. Next, you should aim to become your customer’s trusted adviser. When you become the trusted, most go-to resource of information in your line of industry then more customers, increased revenue and bigger market share are guaranteed to follow.

Finally, you should also aim to make your marketing valuable inside and out. For example, if someone tries to connect with you but doesn’t do business with you today, still add effort to make them walk away with a tremendous amount of value and a good feeling about you and your company. This will add a lot to your business image and will result in business in the future.


The next step in creating a digital marketing strategy is to clearly identify your primary target market and ideal customer or client. The better you are able to describe exactly who it is you are trying to serve, the more effective all of your future marketing efforts would be. While identifying your target market, it is better if you could include demographic details like age, gender, or occupation. If you have a local area business, geographic details would help you — where they live. More importantly, psychographic variables such as their interests, likes and behaviours where you can customise your approach. The better you understand your market, the better you’ll be able to make them feel understood, which takes us right into the next point.


Digital marketing is just “marketing” in general that is executed digitally. Marketing is all about making your ideal customer or client feel heard, valued and cared for, so your message should be based on these concepts. It should be far less about you and far more about how you connect with your customers by simply making a dedicated effort to uncover and solve their requirements as a consumer. If you can find a way to communicate your message effectively while at the same time demonstrating how your business is best positioned to help them, you will get a winning combination.


Without a doubt, using the right media is the area where business owners tend to struggle, especially non-experienced ones. After all, there are an overwhelming amount of options to choose from, when trying to decide on how to connect with your customers and effectively communicate your value online. This is also where most people get confused which explains the suboptimal results and terrible return on investments they all complain about. Remember, choosing the right media for your business shouldn’t be done until after you followed the ways mentioned above.

Therefore, you have to ensure you have the proper mindset, clearly identify your market, and clarify your message. Once that’s done, choosing one, two or maybe three digital media platforms becomes a whole lot more usable, easier and extremely effective.