5 Ways to Turn Your Website Into a Lead-Generating Machine
When it comes to the World Wide Web, nothing is more important than your website – your first point of contact with your customers. You may know how to drive traffic to your website, but does your website bring customers further into the marketing funnel enough to make a sale? The best Digital Marketing services can turn your website into a lead generation machine by taking into account a couple of important factors. Read on to find out the best strategies to turn an underperforming website into a powerful lead generator.
- Search Engine Optimization (SEO)
There’s a big chance you’ve heard of SEO, and though some businesses think of this strategy as a method reserved only for big businesses, think again. SEO is one of the most integral lead generation tools, especially when around 90% of Google’s search website traffic appears on the first page of your website. From leveraging keywords to providing high-quality content, SEO services put your website on top of search engines so you can engage with your audience.
- Showcase Your Contact Information
Consumers who visit your website are there for a certain purpose, so make that purpose easier to fulfill. Leave key information in your website where visitors will easily find them to diminish bounce rates (the chance users who land on your site leave even before they find the info they are after). Your About Us and Contact Us pages will most likely be the two most visited pages in your site, so make them easily accessible.
- Timely Web Design Matters
A great looking website creates a strong first impression and builds credibility. If your website looks outdated, your visitors will find it hard to take you seriously. Today, “responsive design” in CMS platforms automatically adjusts your websites appearance to fit the mobile device your consumers are using, which is incredibly relevant in a world where most consumers are in their mobile devices.
- Content is King
Content is what will coax your visitors to stay, so make sure that you keep your content fresh by providing valuable information. Any information that will better the lives of your consumers is valuable information, so offer tips or share your expertise via a regularly updated blog.
- Leverage All Channels for Website Traffic
Through Email Marketing Management, you can tap into a massive pool of website traffic that you wouldn’t otherwise get with other strategies, so utilize your email database to promote your website link. The best Email Marketing Services come from companies who constantly innovate and look for new ways to generate buzz via email, and this includes the latest in news blast design and content. If you’re looking for an alternative method to direct traffic to your website, Social Media Management is a fantastic way to attract potential website visitors, so make sure you constantly promote your website in your posts.