5 Tips for Acing Your Digital Marketing Campaign In 2017
Let’s face it, organising a marketing campaign this year is extremely different from how it was just a few years ago. With the rise of innovation and changes in media and technology, all hands are now on deck in developing personal messages that strike a chord with your audience and using everything that technology has to offer. As we plan for the year ahead, our team has put together the top five tips to help you crush your Digital Marketing strategy and get the most out of your promotion:
Everything from your Social Media Marketing to Developing Website Content needs to be personal. With the rise of influencer marketing, your brand needs to connect with your audience on a personal level – and this means tugging on their emotions. In light of US’s refugee ban, AirBnb did a brilliant job this year with their “#WeAccept” Social Media Marketing Campaign by promoting personal stories from people all over the world. With over 1.6 million followers on Instagram, they’re definitely doing their Social Media Marketing right.
Crunch the Numbers
When it comes to Pay-Per-Click (PPC) ads, Search Engine Optimisation (SEO), and Social Media Marketing (SMM), measuring your KPIs to make sure you are getting the results you want has never been more important. Is the goal of your Social Media Marketing to drive sales or boost customer engagement? Going viral and making sales don’t always go hand in hand. Make sure everyone in your team is involved with your goals, ensure you learn and use the right Social Media Marketing campaign to get you results!
Video is King
Videos are today’s marketing stars. Whether you’re trying to go viral or achieve sales, a video is today’s most popular way of generating buzz. A company like GoPro is creating high-quality video content to not only sell, but educate, helping escort people in every step of the buyer’s journey. Utilise a mix of both recorded and live video, but make sure to use the right content type to reach your audience.
Adapt to Mobile
Making everything mobile friendly has been a crucial marketing strategy in the recent years, but as mobile use continues to rise with 72% of ad spends projected to increase by 2019, this year has never been a more perfect time for your campaigns to be built with mobile in mind.
Develop a Conversation
The heart of a modern Digital Marketing Campaign is the capacity to connect and strike a conversation with your audience. This is the very purpose of Social Media Marketing, as interaction is an important element of a successful Digital Marketing Campaign. Answer all questions that are thrown at you from Social Media Marketing, it is important that you give recognition whether the feedback is positive or negative!