6 Hottest Digital Marketing Trends of the Decade
When it comes to innovation and evolution of marketing trends, this decade has been nothing short of extraordinary. The inevitable rise of the Internet has vastly changed how we view Digital Marketing itself. Here are six of the decade’s most popular Digital Marketing trends, ranked in no particular order.
- Social Media Management
This just had to be to first on the list! Facebook now has 1.94 billion monthly active users as of May 2017, and when it comes to Digital Marketing Services, Social Media is an absolute must in this day and age. If you’re a marketer and you want to be where the people are, it’s ridiculous not to be on Facebook, Twitter, or Instagram.
What rose into popularity in 1999 when an online publishing tool called “Blogger” was created is now a massive marketing tool used by business owners and companies. It took us over a decade to realise the full potential of blogs to educate, inform, and in the end, convert!
- Online Videos
YouTube, which launched in 2005, began as a site where anyone could swoon over cute kittens, babies, and laugh at viral videos, but we’re still in the midst of exploring it as a marketing tool for this decade. With videos becoming the most powerful type of media in Facebook, business owners are just starting to realise its full potential!
- Search Engine Marketing
Just like how brick-and-mortar companies want the best location for their business, entrepreneurs now want to be located on the first page of search engines as well via SEO services or Pay Per Click. Though the practice of SEO was developed in the ‘90s, it was only during this decade that it fully evolved. With people Googling over 300 million times a day, it’s highly unlikely that search engine marketing will ever run out of style!
- Influencer Marketing
With the power to publish now accessible to anyone who can get their hands on the Internet, the rise of influencer marketing really made a mark this decade. Today, if you want to get a piece of news out to people, you can target “mini-influencers” who are relevant to your niche and has developed a loyal following of people who you are trying to target. They become your brand ambassadors who effectively market via word of mouth!
- Email Marketing Management
There are 3.7 billion email users worldwide. If you wrap your head around that number, you’ll understand why email marketing is so effective. Email blasts are a great way to get the word out, and marketers are taking advantage of this more than ever during this decade.