How to Capture Your Target Audience’s Attention Online?
The online world is one massive marketplace bustling with competition and distractions – all of which are trying to compete with your target market’s time. In order to blow your competition out of the water, you need a Digital Marketing Content Strategy that effectively engages your audience and gets you the results you need. Digital Marketing Services, SEO Services, Social Media Management, and Email Marketing Management will all get you the results you need, but here are the essentials of a highly-effective attention grabbing content.
- Provide Information in One Look
It’s been very common for online marketers to say that “attention spans are shrinking”, whether you believe it or not attention spans are limited to 8 seconds are 7 minutes. An overload of information has caused mobile users to become selective with what they spend their time on, so make sure your content is worth it. To get around this, provide information that may be digested at a glance. Enhance your infographics, titles, and headlines with all the information your consumer needs, and make it clear with the right font size and design.
- Get on the Front Page
What’s the best way to cut through all the online noise? Get on the front page! Every content marketing strategy must be backed up with a comprehensive SEO strategy to put you on the front page of major search engines.
- Be Straight to the Point, But Sweet
The regular online user gets peppered with dozens of blog posts every day, so if you’ve ever read a blog article, there’s a huge change you immediately forgot what it said. A golden tip to catch attention? Create a short and memorable statement that sticks to the brain. Creativity is great, but try to aim for the type of creativity that creates a statement that people would remember.
- Know The Type of Content That Works
When a type of media goes on trend, like a video for example which is hot these days, all businesses want to jump on the bandwagon. Do not make this mistake. Know the type of content that works for your messages – so do not use video if your content doesn’t fit well into the video format. We’ve had too much of businesses trying to jump into YouTube with boring technical videos that are not entertaining enough. If you have more detailed content, consider putting up an article instead.