Need to boost your business? It’s been a long time coming, but don’t fret, because it’s been here for quite a while now.

Google AdWords is paid advertising for keywords that could barely make it on to the first page. It’s an auction-like system that allows business ads to be posted on and other Google property. Businesses including yours, bid to place your ads respectively in the search engine results for keyword searches that are relevant. Bidding for the first position is always the best option.

You might ask why you should even care about bidding for the first position or to at least rank on the first page of Google. I’m saying, if you’d like to take the success of your current business to the next level, you should know the advantages of being on Google’s first page.

Let’s ask first, why should we choose Google anyway? Well, I’m guessing you already have an idea. Google is the worldwide leader in web search volume.

In 2013, ComScore Inc. stated that in their public release, as of December 2012, Google shares a web search volume worldwide of 65.2%, with a huge 114.7 billion searches. What does this mean to you? If you post your business ads on Google, you are making your website easily accessible to the public.

Okay, so let’s say you’ve now decided with Google, what would be the next thing you would do? Aim for the first spot.

People are so caught up in the day to day running of their own activities. So, after searching for a particular “need” on Google search engine, either product or service, they will take the easy option and just click on whatever comes up first. People rarely go to the 2nd and 3rd pages. There’s just something about the first page that appeals to busy people. Now, if you are on page 1 of Google there’s a greater chance that you will receive 93% of overall search traffic. So how can you get to the top? You can do SEO (Search Engine Optimization) which may involve editing your website content, HTML, and associated coding, to increase their relevance to specific keywords. This way, it may help you affect the visibility of your website in a higher rank “organically”. But this entails a lot of work and diligence.

On the other hand, like what I already mentioned earlier, bidding for the first position is always the best option. Let’s go back to Google AdWords. With Google AdWords, advertisers can create optimised campaigns that drive high quality, relevant traffic to their websites and landing pages, translating to quality leads, more customers and best of all, more sales.