Tomaž Zaman: “How I Got to the Top of Google and Stayed There?”
“How can I get to the first page of Google?” this is probably the most asked question among businesses. We all know the advantage of getting to the first page of Google, but is there anyone who had really made it there successfully and somehow shared their experience?
Meet Tomaž Zaman, Founder and Chief Technology Officer (CTO) at Codeable – a Danish, Online Outsourcing Service Company specialising in WordPress. He successfully made it to the highest ranking up to recently. When you type, “wordpress experts” his company name “Codeable” would automatically show up on the first page of Google. Proof? Type it in to Google and see for yourself. Choosing the right keyword is significant, simply because this would be your filtering tool to weed out irrelevant audience and attract the specific online customer towards your product or service. In his case he chose “wordpress experts.” Let’s see how he maintained the top position using just a simple process.
One of the best ways to rank on the top of Google, is an effort to educate your audience with due diligence. And how would you efficiently do that? Write. Yes, you really need to write. The only challenge that you may face here, like a lot of people, is that it can be hard to sit down and write relevant content for your website. Well, you have an option to not allow yourself in getting stuck with that phenomena. Try a thorough run-down through the list of the most frequently asked questions from your prospects and customers. Then, think of the appropriate answer, and decide whether to write an overview or a detailed presentation of this solution in the form of an article. Simple, right? You’ll never run out of topics to write about. And because you are writing it for your prospect and customer, they will find interest and value from your article.
Tomaž stressed that your business website should always consist of these kind of interesting and valuable posts and write-ups. Why? Here’s a Fun Fact: Google can actually sense mediocre to garbage writing. Sounds ridiculous right? I know, I’m surprised as well. But you may worry about yourself being not really good at writing. Here’s the thing, when Tomaž said mediocre and garbage writing, he meant a nonsensical write-up, or perhaps something that is totally confusing, or worst, having unrelated and gibberish article being posted on your own website for the sake of writing something for content. This is why it is important for you to keep your content relevant to what you are doing as a business.
Ranking number 1 on Google definitely isn’t going to happen overnight. But with the right combination of diligence and consistency, you’ll be able to reap your reward.
Tomaž reveals that by just publishing an article per week, you can raise the ranking of your website significantly in just a couple of months or less.
This strategy is a natural and organic way of getting to the top spot which is truly effective. Tomaž Zaman is proof that this simple concept actually made him succeed.