Basics of Instagram Social Media Marketing

Instagram is an internet based social networking app that people use to share photos and videos.

Based on statistics, as of April 2017, the total number of active Instagram users every month are at 700 million, with 400 million daily users. In Australia, there are 5 million monthly active users which meant 1 out of 5 Australians use Instagram. Also, about 60% of Instagram users are between 18-29 years old. So what does this mean for your business? Other than Facebook, Instagram will also help you reach and engage with your target market.

On the other hand, a lot of people thought that marketing on Instagram is just about posting visually appealing images. Reaching success with Instagram requires a strategy. As the cliché goes, “If you fail to plan, you are planning to fail.” Let’s get to know the basics and plan a social media marketing strategy.

Create a brand.

Determine which aspects of your business you want to feature, whether it is your services, products or showcase a glimpse about your company profile with your operations team. Decide which images and videos would best represent your brand. Instagram posts with faces generate 38% more likes than those without.

Creating a brand could be your logo colors and a signature graphic design or style. Use consistent colour schemes and visuals that would remind people of your company.

Plan a content calendar.

After you have decided what your content and style will be, it is also imperative to have a little understanding on ‘when’ you will post your content. ‘Instagram Analytics’ will help you have an overview of a timeline which shows a record of what times of the day your audience is predominantly online. Make a forecast and structure your content calendar based on this info. Posting during the optimal hours will ensure you reach your target audience and increase your chances of promoting your brand.

Bring out the best in your posts.

Not everyone is a professional photographer, but just a small amount of photo editing skills is enough to bring the best in your photos. Proven effective Instagram photos use plain background colours or blurring the backgrounds making any subject as the image focal point. Add filters and effects to consistently complement to your brand. Captions are limited to 2,200 characters so make it clear, concise and stimulating. A great image with a great caption is going to increase your viewer engagement.

Encourage users to participate.

Putting ‘hashtags’ increases your brand awareness and makes your posts easily remembered. Also, featuring fan posts on your page makes them feel valued while starting to build relationships at the same time. Entice audiences to share your posts or allow them to post their good experiences with your company.

If this all sounds like a lot and you don’t think you can manage it all by yourself, get in contact with us today!