Most marketers agree that Social Media Channels can help in a company’s brand awareness but still a lot fail to realise that just like increasing your website traffic, Social Media may be used to generate exceptional leads and increase revenues. Today, Social Media is not just a tool to improve your marketing strategy – it is a cost-efficient way to boost your sales with its user base of billions. Companies offering Digital Marketing Services must not only worry about how to drive traffic to a website with SEO services or offer Email Marketing Management, but how to offer the most effective Social Media Management that caters to lead generation as well.
- Who Is Your Customer?
What Social Media channel to use depends on who your customer is, so it pays to know your customer profile. If your business is business to business in nature, it helps to be accustomed to buying and selling via LinkedIn. Other businesses, such as those in fashion and retail, may benefit more from using Pinterest or Instagram with their photo heavy interface. The goal is to learn which platforms offer the most opportunities to reach your customers, and then adapting effectively in order to speak their language.
- Is Your Content Engaging?
You already know that the secret to developing good Social Media presence is to produce a consistent stream of content, but you should also know that your content should be interesting enough to target your audience. Social Media users are deterred by hundreds of promotional updates each day and it’s easy to get lost in all the noise so offer something that will spark their interest. To do this, focus on your brand story instead of spewing so much hard sell. No one wants to be sold to, but anyone can be suckers for a good story. This not only helps you retain your current followers, but helps you attract new ones as well.
- What’s Your Schedule?
The timing and frequency of your posts matter when it comes to generating leads via Social Media. Accurately identify when you want to generate buzz, and create a schedule while keeping in mind when your target audience is most active online as opposed to mindlessly posting content at random times of the day. This helps you maximise positive exposure and more efficiently helps converts followers into buyers.
- Are You Experimenting?
Social Media is a feat of trial and error, so don’t be discouraged if you don’t hit the right people with the right content at the right time – it is important to employ the professionals to deliver the right Digital Marketing Services that a company in this day and age need. Adjust as you go along the way, repeating your success and treating your setbacks as learning experiences.