If you’re a newcomer to the Digital Age and are just learning the ropes of the Internet, you might have heard of the term “Digital Marketing” thrown around by businesses here and there. What is Digital Marketing, and how does it help businesses thrive in today’s competitive environment? Digital Marketing is an umbrella term that includes various online marketing techniques to capture and develop existing and new audiences. This means utilizing digital channels and strategies like Social Media Marketing, Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC), Websites, and Email Marketing to connect and engage with your current and potential customers.
Marketing Has Evolved
Today, people spend double the time online than they used to twelve years ago — a hallmark of changing times and proof that Digital Marketing is now the most effective way to grow your business. The essence of marketing is connecting with your current and potential customers at the right place and time. Today, that place and time is on the Internet, where the rise of technology has transitioned the world from Traditional Marketing Techniques to the Digital Marketing world that we are currently living in.
The Digital Marketing Arsenal
Now that we know what Digital Marketing is, let’s talk about what it consists of. From your Website to your Online Branding, Digital Marketing may take on the form of Online Brochures, Email Marketing, Social Media Advertisements, and beyond. There is a wide range of tactics and strategies that are used to get the most out of Digital Marketing for your business. Here’s what it involves:
- Social Media (Twitter, Facebook, Instagram, LinkedIn, Google, and more)
- Websites and Blogs
- Online Coverage (social media, reviews, and press releases)
- Email Marketing
Sending Emails to offer discounts, distribute content, promote events, and more
- Pay-Per-Click (PPC)
Directing traffic to your website by utilizing platforms such as Google and Facebook to get your message out to a wider range of ready to buy customers
- Content Marketing
Developing Content to generate brand awareness, lead generation, and growth of traffic
- Social Media Marketing (SMM)
Developing Social Media platforms to create brand buzz, generate leads, and stimulate traffic
- Search Engine Optimisation (SEO)
Optimising your website to rank higher on search engines
Any business in any industry can benefit from digital marketing, regardless of what their services are, or the products they offer. Whether you’re a B2B or B2C business, there’s a Digital Marketing strategy that best suits you. The speed and efficiency of your Online Marketing efforts fully depend on the Digital Marketing strategies you employ, so spend time in making sure you seek the help of professionals!